I enable sales and marketing teams to actually use AI. Not with five example prompts, but with deep understanding: from first orientation to the automated task. Hands-on, clear, with the tools that fit your goal.
The questions are usually concrete, not abstract. That is exactly where I start.
Campaigns, content, analysis: expectations grow, resources don't. AI takes on the busywork so time is left for what matters.
Research, summaries, drafts, data preparation. Recurring tasks can be offloaded sensibly, without losing quality.
Understand leads, prepare offers, structure follow-ups. AI shortens the path from contact to a relevant conversation.
From the first idea through variants to analysis. AI speeds up the path without losing sight of the brand.
I run AI training on the leading tools, consistently from a sales and marketing perspective. Not as a tool demo, but based on your tasks.
Strong text comprehension and careful analysis. Good for concepts, long documents and considered drafts.
A versatile all-rounder with a broad ecosystem. Good for fast iteration, ideas and getting started.
Closely tied into the Google services. Good for teams working in the Google environment.
A European provider focused on data protection and efficiency. Interesting when data locality matters.
Which tool fits in the end is decided by the task, not the vendor. A tool already in the house is not automatically the right one.
On request as an in-house training on-site, in Siegen and in Betzdorf, or remote across the German-speaking region.
I never start with the tool. I start with the people who work with it and the processes that carry it. Technology comes last, but well-founded.
I map the current state: tasks, processes, tools and where it really gets stuck.
We discuss the findings and align goals and expectations. Before anything is bought or built.
A clear implementation plan: which tools, which processes, which steps. Fitting, not arbitrary.
Delivery with judgement, with a prototype where useful. Never buy a licence blindly and hope.
Deep understanding comes from doing, not watching. In my workshops teams work with their hands: they build processes, roles and connections as a model before talking about technology.
This is not a gimmick. The method is proven and backed by studies: those who build a model think more thoroughly, speak more openly and retain more. I tested it in internal workshops before offering it.
A combination of some theory and a lot of practice. What remains at the end is not a slide deck, but a shared picture and concrete next steps.
Sales, purchasing, production, service and marketing work together on a cross-cutting question. Ideal for overcoming silos and building a shared picture.
Participants bring their own real task and solve it in the workshop. The learning sticks because the result is directly usable.
Use existing data from service or purchasing for demand forecasting
Reliably monitor utilisation over longer periods
Ensure the right people receive the right information
Automate recurring sales and marketing tasks
Always with an eye on processes, resources and cost.
Sometimes there is no time, no know-how or simply no appetite to build a prototype yourself. Then I take it on: tangible bases for discussion with the right tools, quickly available.
Clickable interfaces that make an idea tangible before anything is developed.
A first working state as a basis for feedback and decisions.
Something concrete in hand instead of long debates about the abstract. That speeds up every alignment.
I train the leading AI tools, including Claude, ChatGPT, Google Gemini and Mistral, always from a sales and marketing perspective and vendor-neutral. Which tool fits in the end is decided by your task, not the vendor.
LEGO® SERIOUS PLAY® is a proven, research-backed workshop method where teams work with their hands. They model processes, roles and connections before talking about technology. This leads to deeper understanding, more open discussion and better retention than a mere prompt list.
Both. I offer in-house trainings and workshops on-site as well as online (remote), across the German-speaking region.
For sales and marketing teams and leaders in B2B. The trainings are hands-on and work even without prior AI experience.
The price depends on the format, duration and team size. After a short analysis of your goals I put together a fitting offer. Just book a call to discuss it.
Following the principle of people first, then processes, then technology: analysis of the current state, alignment of goals and expectations, concept, and then delivery. A combination of some theory and a lot of practice, either on a shared task or on your own concrete problem.
Tell me about your tasks and your team. Together we find the right format, from the first training to a facilitated workshop.